Google Analytics

Google Analytics is a popular tool. It helps track and analyze how customers behave online. It gives a lot of data about website and app traffic. Some businesses choose other tools instead of Google Analytics. This is because Google Analytics is better for companies selling to consumers (B2C). It may not fit the needs of businesses selling to other businesses…

Google Analytics 4 (GA4) is the next generation of Google Analytics. It is a more comprehensive and privacy-focused analytics platform that collects both website and app data to better understand the customer journey. GA4 uses event-based data instead of session-based, and it includes privacy controls such as cookieless measurement, and behavioral and conversion modeling. It also offers predictive capabilities and…

Google Analytics is a powerful web analytics tool that provides website owners with valuable insights into their online performance. With its comprehensive set of features, it allows users to track and analyze various aspects of their website, including visitor demographics, behavior, traffic sources, and conversion rates. This data helps businesses make informed decisions by understanding their audience better, identifying areas…

If you know your audience then increasing sales in e-commerce is easy. Understanding of who your customers are and from where they are coming is the most important thing. How you will analyze this. For this things, you need web analytics tools. Analytics tools give a lot of information that will help you to boost your conversion rate. You know…