Email Marketing Strategies

The number of email users is increasing at an astounding rate. In 2020, the global email users amounted to 4 billion. The number of emails sent and received daily was approximately 306 billion emails globally. This number is projected to grow to 376 billion emails per day by 2025. What does this imply? It means that email remains to be…

Ever since the first email was sent in 1971 by Ray Tomlinson, the modern communication era has begun. It can be said that that first email looked more like a password than like a message because it contained just a sum of numbers and letters, but, we can all agree that its significance was immense. It paved the way for…