Pay Per Click is one of many ways to get traffic. The good thing about PPC is that you can get traffic right away, and the bad thing about it is that most of the time, advertisers would lose money over PPC if they don’t have strategic plans. Basically, advertisers would bid on their targeted keyword phrases, and only pay…
Read More »PPC
Everything You Need to Know About Pay Per Click
Pay-per-click, sometimes known as PPC, is a method of online marketing in which advertisers pay a charge each time one of their adverts is clicked. Simply put, you only pay for advertising if someone clicks on your ad. It’s simply a way of ‘buying’ internet views in addition to driving organic traffic to your site. It is one of the most common types, as it allows advertisers to pay for ad placement in a search engine’s sponsored links.
Benefits of Pay Per Click in Digital Marketing
- Retargeting
- Get the Top Spot in the Local Pack
- Improve Your SEO Strategies with PPC Data
- Generate Leads in Neighbouring Cities
- Target Customers in Real-Time
- Increase Your Brand Recognition
- Experience a High Return on Your Investment
- Thrive Even Through Algorithm Changes
- Contribute to Higher Overall Website Traffic
- Garner Immediate Results
Expert Tips for A Successful PPC Management
- Define your goal
- Focus on high-performing keywords
- Filter out low-performing keywords
- Create a negative keyword list
- Optimize your keyword bids
- Create compelling PPC ads
- Put in ad extensions
- Make ad-specific landing pages
- Conduct A/B testing of PPC elements