Link building is one of the essential parts of SEO and without it, you cannot beat the competition. As it said that “Content is King”, this statement is correct, but without link building it is useless. Both are very important for the SEO of your website. Therefore, some bloggers or website owners start building links after some time.
This helps them a lot to climb higher in the search engine rankings. Sometimes if you are familiar with SEO and link building, then you might be knowing that link building nearly does magic to your website.
What is Link Building?
When you reach a very high level in SEO, then you will have to start to think about link building. Before this stage, one should focus on maintaining the content and quality of the website though there are a lot of things which you need to keep in mind while link building.
When someone puts a link from your website to their website pointing towards something, then it is called a backlink. It is a vote given by that website to your website, which means the search engine will trust your content it more than others.
When your content ranks over any keyword on Google, then it starts to get traffic, and it starts to get backlinks too because if people need information from your content, then they will have to mention your article in their blog. Once they have said our articles link, it called as a backlink.
The number of backlinks my content will have, those backlinks will point to high-quality Google that this is valuable content because a lot of people are linking to this content. Hence, this is automatically going to increase our search engine rankings. This is why backlinks are such an essential part of SEO.
There are only two methods of link building. One is to write super high-quality content so that everyone wants to link to that content automatically. And the other one which generally used is to look for relevant websites regarding your content topic.
Not all types of links which are linking you are suitable for your SEO. There are some terms and conditions for backlinks too. And if Google found that your content on the website is not following it, then it will assume your website or content as spam or a black hat method to rank the content it, and it will lower down your search engine rankings.
How to Check That the Link Is Beneficial For Your SEO
There are some conditions upon which a link is said to be beneficial on not for your website. If you follow the requirements, then the backlinks are going to increase your traffic like magic, but if you don’t follow the conditions, then Google is going to penalize you.
So, show the conditions which are required and make a backlink beneficial mentioned below:
Relevancy:
The relevancy of the backing regarding your content is crucial because the websites linking in only tell Google what topic your website is. And if the backlinks seemed irrelevant to Google, then it will get confused and assume it as spam and will penalize your website search engine rankings. Therefore, always choose backlinks which are related to your content or website in any way.
Quality:
The backlinks which are linking to your content or websites must be from a good quality website. A useful quality website means a site which doesn’t spam. A website which gives value to its visitors and has the right amount of authority. Websites quality generally measured through DA, which stands for Domain Authority and PA, which stands for Page Authority. Every website has a DA/PA, higher the DA/PA, higher the quality and authority of the website.
Activity:
It’s also important to check the website you are going to link thoroughly. You need to verify that the website owner is posting content or updating his website regularly or not. If you find a site which has been updated months or years ago then don’t have a link through that website. Your efforts will go in vain, and there is a high amount of chances that you will get ignored.
Return on Investment:
Is it worth the time you are spending on the link you are going to get? Because while guest posting, you need to write an article, which takes up a lot of time. So, do you think that the time you are investing in guest posting is worthy for the link you are going to get? If yes, then you should continue your guest posting, but if it’s not, then you should write an article for your website rather than guest posting.
Wrapping It Up:
Link building has changed up a lot. Before people just used to make as much as links possible and they would get easily rank on the first page or the first rank on Google. But after Google launched its updates like Penguin and Hummingbird, the method of link building changed forever.
Link Building might not be accessible for everyone, especially at present. If you are also having problems in link building for your website, then don’t worry SEO Services in Noida are here to do link building on your website for you. SEO Services in Noida provides the best SEO results within months. Feel free to contact them.
Lastly, if you have any questions regarding link building, then write them in the comment section. And if you think our article is likeable, then please share it with your friends and colleagues as it will help them a lot if they’re going through a similar problem.
