Are you searching for tools like Ahrefs? You’re in the perfect place!
Ahrefs is an amazing tool for SEO (search engine optimization), but it might not work for everyone.
Why? First, it’s very expensive, which can be tough for people with small budgets.
Second, Ahrefs doesn’t have a free plan, so you must pay to use it.
Third, some people don’t like how the tool looks or feels when they use it, it’s called the user interface (UI).
In this article, we’ll talk about some of the best tools you can use instead of Ahrefs. These tools are alternatives, meaning they do similar things.
We’ll explain how these other tools compare to Ahrefs. Plus, we’ll share our thoughts and experiences after trying them out.
This way, you’ll know which one might work best for you.
Table of Contents
12 Best Ahrefs Alternatives
1. Semrush
Semrush is a powerful tool for improving your website’s performance and ranking on Google. It is considered one of the best alternatives to Ahrefs, another popular SEO tool.
It is an excellent choice if you want a tool that does more than just SEO. It’s great for marketers who need advanced features and tools for all areas of digital marketing.
Both are similar in many ways, they offer features like keyword research, competitor analysis, backlink tracking, and rank tracking.
However, Semrush goes beyond just SEO.
Key Points:
- All-in-One Platform: it provides over 40 tools not just for SEO but for all types of digital marketing, like managing social media and content creation.
- Free Plan: Unlike Ahrefs, it has a free plan. You can analyze up to 10 websites per day for free, which is more generous compared to Ahrefs.
- Domain Overview: This feature helps you see important details about any website, such as its traffic, backlinks, and top-performing pages. It’s user-friendly and like Ahrefs’ Site Explorer.
- Extra Features: it includes tools that Ahrefs doesn’t, like the SEO Writing Assistant, which helps you write better content by scoring its readability and SEO as you write.
- Generous Usage Allowance: it allows more reports and analyses than Ahrefs. For example, its basic plan lets you run 3,000 domain reports daily, while Ahrefs only allows 500 per month.
- Social Media Tools: it includes tools to schedule posts, manage social inboxes, and analyze social profiles features not available on Ahrefs.
Pros:
- Offers tools for social media and content writing, which Ahrefs lacks.
- Provides high-quality data with a large database of keywords and backlinks.
- Gives better value for money because of its higher usage limits.
- Includes a limited free plan.
Cons:
- The interface might feel overwhelming due to the many features available.
- Paid plans start at $139.95/month, which may seem expensive at first.
Pricing:
- It offers a free plan and paid plans starting at $139.95/month. If you pay annually, you can save up to 17%.
2. SE Ranking
SE Ranking is an alternative to Ahrefs that offers great value for money. It has many of the same features as Ahrefs, but it costs than half the price, in fact.
It is a cost-effective SEO tool that offers almost everything Ahrefs does, plus a few unique features like the Content Score. It’s ideal for those who want powerful tools without spending too much.
One of the best things about SE Ranking is its Keyword Rank Tracker. This tool helps you monitor how your website ranks for specific keywords in search engines.
It works just as well as Ahrefs’ Rank Tracker and may even be better. It tracks the average position of your keywords and gives detailed information, such as:
- How often people search for those keywords (search volume).
- How much traffic your website might get from those keywords.
- What special features your site appears in on search results (like featured snippets).
SE Ranking also has a unique feature called Content Score. This tells you how well your content is optimized for specific keywords compared to your competitors. It looks at things like:
- The length of your content.
- How well the content is structured.
- Where and how often your keywords appear.
Besides the rank tracker, SE Ranking includes many other SEO tools, such as:
- On-Page SEO Checker: Helps you make sure your blog posts and pages are properly optimized for SEO and points out what to fix.
- Website Audit: Checks your entire website for SEO problems so you can fix them.
- Backlink Checker: Shows which websites are linking to your site and helps you find new backlink opportunities.
- Competitor Analysis Tool: Lets you study your competitors’ SEO strategies.
Key Features
- Keyword Rank Tracker: Tracks your rankings for target keywords, like Ahrefs’ tool.
- On-Page SEO Checker: Finds and fixes problems with your content’s optimization.
- Website Audit: Identifies SEO errors on your site.
- Backlink Checker: Lets you analyze backlinks for any website.
Pros:
- More affordable than Ahrefs.
- Excellent rank tracking.
- Packed with features and easy to use.
Cons:
- Data accuracy isn’t as high as Ahrefs.
Pricing
SE Ranking plans start at $55/month, with discounts of up to 20% for yearly plans. You can try it for free to see if it works for you.
3. Mangools
Mangools is a tool that helps with SEO (search engine optimization). It is a good alternative to Ahrefs, especially for people who are new to SEO. It’s simpler to use and costs less, with plans starting at about half the price of Ahrefs.
It is great for beginners because it’s simple and affordable. While it doesn’t match Ahrefs in terms of power and data, it offers all the basic tools needed for SEO in a way that’s easy to understand and use.
Why is Mangools easier to use?
It is easier because its tools are divided into five separate sections, while Ahrefs combines everything into one big tool. When everything is in one place, like in Ahrefs, the screen can feel crowded and confusing, especially for beginners.
In this, each task has its own tool:
- KWFinder: For finding and analyzing keywords.
- LinkMiner: To check backlinks (links pointing to a website).
- SiteProfiler: To look at details and stats of websites.
- SERPChecker: To analyze search engine results (SERPs).
- SERPWatcher: To track how keywords rank over time.
This separation helps users focus on one thing at a time without feeling overwhelmed.
What are the downsides?
The downside is that Mangools is not as powerful as Ahrefs. For example, its backlink checker doesn’t find as many links because Ahrefs has a much larger web crawler (the system that finds and collects data from websites).
Also, it has fewer options for filtering backlinks, like sorting by link type or URL rating.
Key features:
- KWFinder: Helps find long-tail keywords and assess their potential.
- SERPChecker: Analyzes search engine results and competition.
- SERPWatcher: Tracks how your keywords rank over time.
- LinkMiner: Finds who links to you or your competitors.
- SiteProfiler: Checks how strong a website is and gives insights.
Pros:
- Very beginner friendly.
- Affordable pricing.
- Covers all the important SEO needs.
Cons:
- Its backlink tool isn’t as detailed or powerful as Ahrefs.
- Fewer filters for sorting data.
Pricing:
It has a free plan. Paid plans start at $29 per month, and you can save up to 35% if you pay annually.
4. Morningscore
Morningscore is a tool that helps you improve your website’s SEO (search engine optimization). It’s simple to use and has a great design, making it one of the easiest tools to understand and navigate.
It is a great option if you want a simple, fun, and effective tool for improving your website’s SEO. It may not have all the features of Ahrefs, but it’s perfect for those who like clear directions and a bit of fun while working!
What Does This Do?
It gives you tools to help your website rank higher in search engines like Google. These tools include:
- Keyword Research Tool: Helps you find new keywords to target and gives you information about them.
- Rank Tracker: Shows how well your website ranks for specific keywords.
- Website Health Check: Scans your site to find problems like broken links or slow pages.
- Competitor Analysis: Lets you see how your website compares to others.
- Traffic Valuation: Tells you the value of your website’s SEO traffic.
What Makes It Unique?
The standout feature of this is its SEO Missions. These are tasks personalized to help you improve your website’s SEO step by step. Each mission has:
- A specific goal (e.g., “Improve this keyword from rank 9 to rank 3”).
- A difficulty rating, so you know which tasks are easy or hard.
- An ROI (Return on Investment) rating, so you focus on the tasks that make the most impact.
When you complete a mission, you earn XP (experience points), and as you collect XP, you “level up.” This gamification makes working on SEO feel like playing a game, which is fun and motivating.
Why Choose This Over Ahrefs?
Ahrefs is another popular SEO tool, but it can be overwhelming with too much data and too many features.
It simplifies the process and makes it enjoyable. If you get bored or frustrated with complicated tools, it might be better for you.
Key Features
- Fun and Easy: It is straightforward and enjoyable to use.
- Task Guidance: The missions help you know exactly what to do.
- Gamification: Completing tasks earns your points, making SEO fun.
Pros:
- Easy to use and engaging.
- Missions help prioritize tasks and keep you focused.
- Makes boring SEO tasks exciting.
Cons:
- Fewer features compared to Ahrefs.
- Data might not be as accurate.
Pricing
It plans start at $65 per month. You can save money by paying yearly and get a 14-day free trial to test it out.
5. WebCEO
WebCEO is a tool used for SEO (Search Engine Optimization). It’s like a helper for businesses, especially marketing agencies, to improve their online presence and website performance. Think of it as a box of tools with 23 different items inside, each designed for a specific job.
These jobs include finding good keywords, checking website health, building links, tracking rankings, and checking backlinks (links pointing to your website).
What Makes This Special?
Unlike other tools like Ahrefs, which is another popular SEO tool, it is created mainly for marketing agencies. This means it has some features that agencies love:
- Free SEO Report Widget:
- It lets agencies add a special button or tool to their website. Visitors can click it to get a free SEO report.
- This helps agencies get new customers because people will see the report and might hire the agency for help.
- White-Label Features:
- Agencies can customize this to look like their own product. For example, they can use their logo, colors, and even host it on their website.
- This way, their clients will think the tool is made by the agency.
- Team Collaboration:
- It has tools that make it easier for agency teams to work together. Team members can have specific roles, and they can manage projects efficiently.
- Affordable Plans:
- It offers more budget-friendly plans than Ahrefs, especially for agencies. There’s even a low-cost option for individual users.
Key Features
- Rank Tracking: Helps you keep an eye on where your website ranks in search results for specific keywords.
- Keyword Research: Suggests new keyword ideas and gives data to help choose the best ones.
- Site Audits: Scans your website for problems that might hurt its performance, like broken links or slow loading times.
- Agency Features: Includes tools like white-label branding, detailed reports, team tools, and the free report widget.
Pros and Cons of WebCEO
Pros:
- It’s excellent for agencies.
- Better teamwork features than Ahrefs.
- Advanced options for customizing branding.
- Combines many tools into one solution.
Cons:
- Not the best option for people working alone (solo users).
- The interface (UX) isn’t as smooth or user-friendly as Ahrefs.
Pricing
It is quite affordable. Plans start at $37 per month, and you can save money if you pay yearly. They also offer a free trial so you can test the tool before buying.
Agencies can get an unlimited plan, which costs about the same as Ahrefs’ basic plan but includes unlimited keywords, projects, and teammates.
6. ContentStudio
ContentStudio is a tool that works similarly to Ahrefs’ Content Explorer but is more focused on social media than search engine optimization (SEO).
Ahrefs’ Content Explorer is designed to help users find the best-performing blog posts and articles in their industry.
It shows detailed information like how much traffic each piece of content gets, how many websites link to it (backlinks), and the overall authority of the website.
This makes it great for finding content ideas and analyzing how successful content is for SEO purposes.
It is a great alternative to Ahrefs for social media marketing and content discovery, but if you need detailed SEO analytics or backlink information, you should use Ahrefs instead.
Key Features:
- Discover trending content and create topic feeds
- Plan and schedule social media posts
- Manage social media engagement from one inbox
Pros:
- Great for social media-focused content marketing
- Helps find new content ideas and potential content promoters
- Shows engagement metrics like shares, likes, and comments
Cons:
- Not useful for SEO (no backlink data or traffic insights)
- Only replaces Ahrefs’ Content Explorer, not all Ahrefs tools
Pricing:
- Starts at $25 per month, with a 20% discount if billed yearly
- 14-day free trial available
7. AccuRanker
AccuRanker is a tool that helps people track how well their website is performing in search engine results. It’s especially good for monitoring rankings on Google.
If you’ve used Ahrefs’ Rank Tracker before, it is a great replacement. It’s faster and more accurate than many other tools available.
What makes this different from Ahrefs is that it doesn’t try to be a full SEO tool. Instead, it focuses entirely on rank tracking.
This focus helps this deliver very high-quality features and data. In fact, Ahrefs uses its data in its own platform, though they charge extra for it.
Now, let’s go over the key features:
- Rank tracking: It lets you see your average ranking position for all the keywords you’re monitoring, with updates every 24 hours.
- Keyword discovery: It helps you find keywords you rank for that you might have missed, and you can add them to the tracking list easily.
- Refresh keywords: If you want to check a keyword’s rank right away, you can click and get an updated ranking instantly.
The pros:
- It provides the best rank tracking available.
- It’s easy to use.
- The data is highly accurate and reliable.
But there are some cons:
- The starting price is a bit high.
- It doesn’t have as many features as Ahrefs (because it focuses only on rank tracking).
8. Moz Pro
Moz Pro is a tool used by people who work with SEO (Search Engine Optimization). It’s one of the most popular alternatives to another tool called Ahrefs, and it’s considered one of Ahrefs’ biggest competitors.
Moz Pro has six main tools to help with SEO:
- Keyword Research: Helps you find and pick the best keywords for your website.
- Rank Tracking: Tracks how well your website is doing on search engines.
- Site Crawl: Checks your website for technical problems and helps you fix them.
- On-Page Optimization: Helps improve each page of your website to perform better in search results.
- Link Research: Looks at your website’s links, helps you find new ones, and checks out your competitors’ links.
- Custom Reports: Lets you create reports based on your SEO performance.
The quality of Moz’s data is very good, similar to Ahrefs, and it has many of the same features. However, Moz’s pricing starts a little lower than Ahrefs.
Pros:
- It has a lot of high-quality data.
- It includes most of the same tools as Ahrefs.
- It’s cheaper to start with compared to Ahrefs.
Cons:
- It doesn’t have a content explorer.
- It doesn’t offer advice on improving organic traffic.
Pricing:
- Plans start at $49 per month, and you can save money by paying yearly.
- There’s also a 30-day free trial to try it out.
9. Serpstat
Serpstat is a cheaper alternative to Ahrefs if you’re looking for an all-in-one tool for SEO (Search Engine Optimization).
It has over 55 tools to help you with things like checking websites, finding keywords, looking at backlinks, tracking rankings, auditing sites, and generating AI-written content.
However, some of its tools may not be as accurate as Ahrefs. For example, its domain analysis and traffic estimates are not always perfect.
But its backlink and rank tracking tools are quite good.
What makes it better for many people is its price. It costs less than half of Ahrefs’ cheapest plan.
For the money, you get more features and higher limits.
Key features:
- Domain analysis: Look at SEO details for any website.
- Keyword research: Find keyword ideas using a keyword or a website.
- Backlink analysis: Check links pointing to a website.
- Other tools: Rank tracker, site audit, and AI content writing.
Pros:
- More features than Ahrefs.
- Better value for your money.
- Higher limits for searches and tracking.
Cons:
- Some tools like keyword accuracy and traffic estimates aren’t always reliable.
Pricing:
Plans start at $59 per month, with discounts for yearly billing. There’s a free trial available.
10. Majestic
Majestic is a tool used to check backlinks, which are links from other websites to yours. It’s one of the best alternatives to Ahrefs for checking backlinks because it has a huge and high-quality database of backlinks.
Unlike Ahrefs, Majestic doesn’t offer other features like site audits or rank tracking. It’s focused only on backlinks, and it does this very well.
When you search for a website or a webpage on Majestic, it gives you a detailed report about the backlinks for that site, including how strong each backlink is and how healthy the site’s backlink profile is.
Majestic uses two databases: one for recent backlinks (Fresh Index) and one for older ones (Historic Index), both with billions and even trillions of backlinks.
Majestic also has a feature called Link Context, which shows you where the backlink appears on the page (like at the top or bottom), and how it’s placed (like in an article or a directory). T
his feature is very useful for understanding how valuable each backlink is.
Apart from backlink checking, it offers basic keyword research tools, though they aren’t as strong as Ahrefs.
Key features:
- Great backlink analysis
- Two large and detailed backlink databases
- Link Context feature
- Basic keyword research tools
Pros:
- Best for backlink analysis
- Two huge, high-quality databases
- Useful Link Context feature
Cons:
- The user interface isn’t as good as Ahrefs
- Doesn’t offer other features like Ahrefs (such as site audits)
Pricing
Starts at $49.99 per month, with a 7-day money-back guarantee for new customers.
11. Ubersuggest
Ubersuggest is a free tool that helps with SEO (search engine optimization), similar to Ahrefs but more affordable.
It has a free version that lets you do a few searches each day. If you need more, the paid plans are affordable.
It provides several tools in one place, like keyword research, checking websites (domains), backlink analysis, and site auditing.
One of the best features is the keyword research tool.
You can search for keywords related to your topic and see how often they are searched, how hard it is to rank for them, how much they cost for ads, and their trends.
There’s also a special feature that shows related keywords in a chart, which is really useful.
The Domain Overview tool gives you lots of details about any website, like its traffic, top-ranking keywords, and backlinks. It’s similar to Ahrefs’ Site Explorer.
Ubersuggest’s backlink data is similar to Moz, which is another tool, and might even use Moz’s data.
Key features:
- Find hundreds of keyword ideas with search volume, difficulty, and other details.
- See backlinks and which content gets linked to.
- Get a full report on any website with SEO insights like traffic and rankings.
Pros:
- Easy to use for beginners.
- Great for keyword research.
- Much cheaper than Ahrefs.
Cons:
- Doesn’t have as many features as Ahrefs.
- Backlink data is great, but you can’t filter it much.
Pricing:
- Free version available.
- Paid plans start at $29/month, and you can save with a lifetime plan.
- There’s a 7-day free trial to try it out.
12. SEO PowerSuite
SEO PowerSuite is a tool that helps with SEO (Search Engine Optimization), which is about improving a website’s visibility on search engines like Google. It’s similar to a tool called Ahrefs but works directly on your computer.
Here’s why it is a good choice:
- All-in-one tool: It has many features, like tracking rankings, auditing websites, finding keywords, and analyzing backlinks.
- Unlimited use: You pay once per year and can use it as much as you want, unlike some tools that charge extra for reports or tracking.
- Affordable: It’s a good value for money, especially for businesses that manage many clients.
- Desktop-based: Since it runs on your computer, it doesn’t charge extra for cloud storage, which makes it cheaper.
Some of its features rely on the cloud, like its backlink database.
Main features include:
- Tracking keyword rankings locally and globally.
- Finding keywords to use, checking their difficulty, and spotting gaps in your content.
- Analyzing backlinks and removing harmful ones.
- Doing technical SEO like checking website speed.
Pros:
- Includes many tools, like Ahrefs.
- Good for businesses that need client reports.
- Great value with yearly pricing.
- Works on your computer, not in the cloud.
Cons:
- It needs to be downloaded to your computer.
- The interface (how it looks) could be better.
- No monthly payment option.
Pricing:
- Free version is available.
- Paid plans start at $299 per year.
