If you’re a (SaaS) business, then you know that inbound marketing is the key to growth. Inbound marketing is about creating valuable content and attracting customers through organic search, social media, and referrals. Below are 12 inbound marketing strategies to grow your SaaS business.
Table of Contents
1. Content Marketing.
Content marketing is the process of creating and sharing valuable, consistent content to attract your target audience. Content marketing is a staple for SaaS businesses because it’s cost-effective, scalable, and offers long-term ROI. You can create several types of content: blog posts, ebooks/guides, white papers & case studies, videos & webinars.
The key to content marketing is consistency. Make sure to create regular pieces of high-quality content that speak directly to your ideal customer personas. Use data from social media channels like Facebook Audience Insights to understand what type of written or visual format resonates best with your audience.
Then use Google Analytics heat maps and scroll maps to see what content format and style your readers engage with. Content marketing will help your SaaS company build brand awareness and establish thought leadership. It’s also a powerful way to drive traffic to your online properties, improve customer loyalty and generate more leads.
2. Landing Pages.
Landing pages are an important part of inbound marketing. They are the pages you send your visitors to when they click on a link in one of your emails or social media posts. Your landing page should be designed to persuade your visitors to take action, whether that is signing up for your product, downloading a white paper, or watching a video.
There are several things you can do to make sure your landing pages are effective such as:
- Make sure your headline is catchy and persuades the visitor to stay on the page.
- Use clear and concise copy to explain what you want the visitor to do.
- Including images and videos that support the message of your page.
- Keep the design simple so that visitors don’t get distracted by other things on the page.
Landing pages will help you increase the conversion rate of your website and grow your SaaS business.
3. Call to Action Button.
A call to action (CTA) is an image or text that prompts a website visitor to take a specific action, such as subscribing to a newsletter, downloading a white paper, or making a purchase. CTAs are an essential part of inbound marketing because they encourage website visitors to interact with your content and become leads.
Research shows that businesses that use effective CTAs generate more leads than those that don’t. There are many different types of CTAs you can use on your website, but the most common is the button CTA. Buttons are easy to recognize and understand, and they prompt visitors to take immediate action. Plus, they look great on any page layout.
Here are a few tips for creating powerful CTAs:
- Keep your text short and sweet. Most people won’t read more than a few words.
- Make your button stand out. Use bright colours or contrasting backgrounds to make it easy to see.
- Include an image. A good image will help capture people’s attention and persuade them to click.
- Use directional cues like arrows or finger pointers to draw attention to your button.
A call-to-action button is essential for any inbound marketing strategy. It’s an easy way to prompt website visitors to take immediate action and become leads.
4. Live Chat.
Live chat is an excellent tool to provide instant access to your support team. It’s a great way to improve user engagement but also supports customer retention and satisfaction. You can put this on the homepage of your website as it’s highly visible with no need for any additional actions from the visitor – there are no forms to fill in or links that take you offsite.
It’s important that potential users have someone available to speak to them on your website, so think about the page’s layout and where it would be most effective. If you have a support team in place, then this will be relatively easy for you. You can use live chat apps like Zoho SalesIQ or Olark to funnel customer inquiries into one dashboard, making it easy to track and manage.
Live chat can be an extremely powerful tool for engaging with customers, but it’s important that you have the resources in place to support it. With the right team in place, live chat can help increase customer satisfaction and retention rates while also providing valuable insights into how your product is being used.
5. Leverage SaaS Review Sites.
One of the most important steps of a SaaS buyer’s journey is researching and considering different options. And while you can optimise your landing pages to give them all the information they need, it’s also helpful for potential buyers to see what other people think about your product. But the best part about review sites is that these third-party platforms will do half of the work for you.
All you have to do is create a profile with basic info (such as pricing) and let customers post reviews on their own—and then share those reviews on social media or in blog posts to drive traffic back to your site. Writing a strategy for leveraging SaaS review sites should be relatively easy because there are so many great resources out there.
6. Participate in online forums and answer questions from potential customers.
Participating in online forums and answering questions from potential customers is a great way to generate leads. By providing valuable information and answering questions, you can show your expertise in your field and attract potential customers. In addition, you can also use forums to learn about the needs of your target market and what solutions they are looking for.
Another great benefit of participating in online forums is that it helps build trust and credibility with potential customers. When people see that you are knowledgeable and helpful, they will be more likely to do business with you. So, if you’re looking for ways to grow your SaaS business, consider participating in online forums as one of your inbound marketing strategies.
To get started, find relevant forums where your target market hangs out and start contributing! You can also use Google to find forums related to your industry. Just enter keywords like “forums + (industry),” and you’ll get a list of relevant forums to check out.
7. Develop partnerships with other businesses in your industry.
Developing partnerships with other businesses in your industry can be a great way to get your name out there and attract new customers. By collaborating with other companies, you can create joint marketing campaigns that will help you reach a larger audience. You can also team up with complementary businesses to offer bundled products or services that appeal to more consumers.
Partnering with other businesses can also help you build credibility and trust among potential customers. When people see that you are working with reputable companies, they will be more likely to do business with you. Plus, partnering with others can help you create a strong network of contacts to provide valuable referrals and leads.
If you’re looking for ways to expand your reach and attract more customers, consider developing partnerships with other businesses in your industry. These collaborations can be a great way to boost your marketing efforts and grow your business.
8. Pay Attention to SEO.
Paying attention to SaaS SEO strategy is among the inbound marketing strategies that can help grow your SaaS business.
Search engine optimization (SEO) means optimising your website and content for search engines, so when potential customers use Google or Bing to find solutions like yours, they should be able to find you. In today’s world, people don’t go beyond the first page of results on a SERP; if you are not there, it means no visibility and no traffic for you.
A good way to do this is by creating high-quality content with relevant keywords around which your target audience is searching. Ideally, these keywords should be used by buyers at different stages of the sales funnel.
9. Develop a strong social media presence and actively engage with followers.
A strong social media presence is key for any business, especially for a SaaS company. By actively engaging with your followers on social media, you can develop a loyal following of customers and evangelists for your product. Here are a few tips for developing a strong social media presence:
- Create valuable content that your target audience will find interesting and helpful
- Make sure your website and social media profiles are up to date and accurately reflect your brand
- Participate in relevant conversations on social media platforms, and be sure to share your insights and expertise
- Use hashtags related to your industry or product to increase the reach of your posts
Social media is a great way to engage with your customers and show them that you care about their needs. This will help build trust between you both, leading to more sales down the line.
10. Incentivize Referrals.
Referrals are one of the best ways to grow a SaaS business. You can incentivize referrals by offering your customers rewards for referring their friends and family members. You can also offer incentives to your existing customers for referring new customers. This will help you attract more customers and grow your business.
Incentivizing your customers to refer friends and family members is a great strategy to grow your SaaS business. It will also help you gain more exposure, as these referred-to people are likely to share their experiences with others, which in turn will lead them back
11. Refine PPC Campaigns.
Refining PPC campaigns to make the most of your budget is one of SaaS businesses’ best inbound marketing strategies. It will improve your conversion rates, gain profit, and increase customer acquisition.
So how can you get started? First of all, it’s good practice to compare the results from Google Ads with those from Facebook or LinkedIn. You’ll be able to figure out which ad platform works best for your business. For example, Facebook Ads might give you more conversions at a lower price than Google.
Next, try out different bidding strategies and ad types to see which ones bring the most value to your SaaS business. For instance, if you use the cost-per-click (CPC) advertising model but don’t get enough traffic. As a result, you could switch to cost-per-thousand impressions (CPM) and see if that brings in more leads.
Finally, always keep track of your results to make necessary changes along the way. Try using a tool like Google Analytics to monitor your website traffic and measure how your PPC campaigns affect it.
12. Use email marketing to nurture leads and convert them into customers.
Email marketing is a powerful tool that can be used to nurture leads and convert them into customers. It’s a great way to stay in touch with potential customers, and it can help you build relationships with them over time. Below are some tips for using email marketing to grow your SaaS business:
- Send regular emails containing helpful content or offers.
- Use lead nurturing sequences to gradually introduce potential customers to your product or service.
- Try different email campaigns, such as contests, surveys, discounts, or free trials.
- Personalise your emails whenever possible by including the recipient’s name and other relevant information.
Email marketing will allow you to stay top-of-mind with potential customers and keep them engaged with your product or service.
In conclusion
It’s not easy to be a SaaS business. You have to be constantly innovating, always on the lookout for new features and upgrades to your product, all while trying to keep costs low so you can offer a competitive subscription price. But with the right marketing strategy in place, you can make it easier for people to find you and give them a reason to subscribe.
