How to Cut Costs on Facebook Ads by These 5 Methods

Do you want to save money on Facebook advertising while still getting a better return on your investment? Reduced cost per click (CPC) results in more clicks and sales for the same budget, confirming your intuition.

When asked how to make Facebook Ad CPC more cost-effective, SEMgage experts frequently say, “it depends on a lot of various things. ” In this case, there isn’t a single correct solution. For just $7, we’ve helped some of our clients’ Facebook campaigns reach over 1000 individuals!

What Is The Facebook Cost Per Click? 

CPC (cost per click) is a statistic that shows how much each link click costs you on average. Using CPC, you can evaluate the effectiveness and performance of your Facebook advertising.

1. Recognize Your Relevance Score and Improve It 

To begin, learn about Relevance Score because it directly impacts Facebook Ad CPC.

From 1 to 10, the Relevance Score tells you how relevant an ad is to its intended audience. Your advertising will not be relevant to your target audience if you receive a Relevance Score of 1. Only if you pay more will Facebook keep presenting it to you. At the same time, an Ad’s Relevance Score of 8 or above denotes that it’s targeting the right audience.

There are no factors other than predicted positive and negative comments that go into the Relevance Score calculation. The higher the score, the more favorable interactions you may expect with the advertisement.

2. Second, make sure your audience is more narrowly defined. 

One of the most essential and practical hints for reducing the cost-per-click (CPC) of Facebook ads is to be as detailed as possible with your target demographic.

You have a distinct edge when running campaigns with tight and detailed targeting: you know precisely who you are targeting. As a result of this insight, you should develop special deals and advertisements that your target audience will find valuable.

You’ll have less competition from other companies trying to reach the same demographic by narrowing your target market. Only bid on people you wish to reach in this bidding battle.

3. Consider Increasing CTR as a Priority 

CPC costs can be reduced by concentrating on click-through rates (CTR). The higher your CTR, the better your Relevance Score will be since Facebook will see that your audience is interested in what you have to say. It’s a done deal!

4. Check for overlap in the target audience. 

Overlapping audiences are a significant concern when using Facebook Ads to reach several audiences with various ad settings. Your campaigns will perform worse and have a higher CPC if there is a significant overlap between them. Even more concerning, the higher your Facebook Ad CPC will be due to competition from within.

Use the Facebook Audience Overlap Tool to see if audiences overlap considerably — and, if they do, mutually exclude those audiences to prevent competing against yourself. Don’t spend your money bidding against yourself.

5. Conversion tracking and remarketing should not be neglected. 

The more precise your Facebook conversion monitoring is, the lower your ad campaign’s CPC will be. When it comes to conversion monitoring, the aim isn’t only to determine your return on investment; it also helps you maximize the amount of money you make from your Facebook Ads. Don’t neglect conversion tracking if you want to learn how to reduce the cost per click on Facebook Ads.

With Facebook Pixel, Facebook makes monitoring conversions a breeze.

As with Google Analytics code, the Facebook Pixel goes to all of your sites and allows you to track everything you want, as well as creating a custom audience of any size.