Digital marketing centers its marketing efforts around every type of electronic device that is connected to the internet. Companies from big to small find value in the use of various digital platforms, for example, search engines, social media, electronic mail,l or e-mail, including their business websites to connect with their existing and potential customers and clients. To say the truth, digital marketing is increasingly becoming common with most businesses practicing it in either small or large amounts.
Now, the most important question that is asked to online marketers and marketing managers is: Why My Digital Marketing Is Better Than Yours or vice versa? In this article we will explain the reasons that make one marketer better in digital marketing than the other. So, let’s delve deeper into this form of marketing to decipher the qualities that make digital marketing professionals stand apart from the rest of their tribe.
Data Analysis
Bigdata is the most fashionable wording today that is hurled around in the digital marketing world. However, everyone cannot be a master of big data. To be called a guru in big data you should know how to apply it in the right and most effective way and maximize the results in your favor. This feat can be achieved only by an analyst who can scientifically assess and research the data, with the help of technology tools and platforms.
Most digital marketers find big data to be a challenge. It entails a different set of skills that are present only in a data analyst. A data analyst is the right person to handle big data because he’s good at figuring out what the numbers want to say. The digital disruption has been so sudden and unexpected that the average internet marketer has been taken by surprise. So, to be successful the marketing team requires a member who is good at figuring out the figures, chand arts, and extracting relevant information contained in them. Hence, a business can implement a digital marketing campaign better than its competitor if it focuses on data analysis. Through analysis of data and optimizing campaigns according to the information gained the business can increase its profitability significantly.
Paid Social Media Advertising
When social media was in its infancy it was implemented by businesses as a free marketing tool to gain a global reach. Then came Facebookwhichd brought with it a disruption in the market. Once the Facebook ‘likes’ syndrome died out it was time to pay Facebook which had amassed a huge chunk of your data. To get insights on potential customers it was imperative to pay Facebook for the data they had collected over time.
According to the predictions made by the digital marketing experts of a leading Digital Marketing Agency, “more than $25 billion will be spent on social advertising by the end of this year.” Facebook will be the platform where most of the companies will be spending their budget. Too use Facebook some specific skills are needed, as mentioned below:
- Sound knowledge of Facebook’s analytics tool “Facebook Insights”
- The skill to use “Power Editor” well
- A skill to do oCPM bidding well
- An ability to use Facebook Look-a-like Audiences Well
- A good knowledge of using Facebook Custom Audience
- A sound knowledge of working with creative images
All of these above skills are vital to present in digital marketing and will make him better at digital marketing than others of the same breed.
Search Engine Marketing
To do better search engine marketing than your competitors a digital marketer should hone their skills in the following:
- Optimizing your content, website, and blog for organic earned search.
- Setting up pay-per-clicks under Google’s Ads. This form of marketing is known as ‘paid search engine marketing’.
‘’There are no shortcuts when it comes to building earn the d authority to rank high on search engines,’’ say the digital marketing specialists of an eminent Marketing Agency. However, a good marketer will go the extra mile to drive traffic to their websites constantly, and that traffic will bring valuable leads with a greater chance of converting. The key is to use a mix of content marketing and paid advertising to achieve your goals.
Conclusion
Digital marketers who have the above-mentioned skills or have the will to develop those skills can always do better digital marketing than others.
